TRUE ICONIC Collagen Plus Care is a breakthrough therapy harnessing the power of collagen to enhance and restore the natural colors of fur coats. Infused with Vitamin E, it promotes healthy fur growth with its antioxidant properties. This innovative formula revitalizes and smoothens rough, coarse hair, eliminating frizz and adding a healthy shine, leaving the coat silky and lustrous. Recommended for long, flat-coated, and feathering breeds, it now includes Prebiotic and Postbiotic combination to further promote coat health and vitality. No Animal Extract, Sodium Chloride or Coloring Dyes.